Influencer Marketing or Influencer Relations? 5 Things Every Marketer Needs to Know

Many businesses think that industry Influencers are just good for brand awareness. But, if you know how to turn your Influencer Marketing program into an Influencer Relations program, you'll be able to not only increase brand awareness but generate leads and demand for your business. If you're wondering how to find, engage, and work with influencers in a way that supports your entire business, this is one session you won't want to miss.