Plan B: How We Adapted Our Marketing Strategy for COVID

It’s no secret that COVID-19 threw all of our plans into a tailspin. But what’s a marketer to do when faced with an impending recession when her product focuses on the hiring process? For Lisa Farrell and the team at balanceTRAK, the solution was to throw the marketing plan out the window and focus on the topics that would help their clients and prospects through the unprecedented health crisis.