Navigating the Uncharted Waters of Woke-Washed Marketing

64% of buyers believe brands can be a powerful force for change (Edelman.)

Whether tech or CPG, what a company stands for is increasingly part of the purchase criteria.

Enter brand activism, where brands show support for social issues from feminism to LGTBQ equality, from Black Lives Matter to the environment.

Organizations need to win the trust of skeptical buyers, and connect on a deeper level through shared values. But, if these efforts are just lip service virtue-signaling, empowered consumers will expose brands for pandering. If they’re legit, brands have an incredible opportunity to drive change.

What are the risks of woke-washed marketing? Where is the opportunity?

This is a new era as marketing and social movements are colliding in real-time, and we need new rules of engagement.

Join this closing keynote by “unapologetic marketing truth-teller” Katie Martell and discover: