Publishing subscriptions are in a lane of their own. It’s exhilarating to round up writers and creators, produce informative and compelling content, and monetize on readers’ interest, but lately—publications have been facing serious hurdles around monetizing proportionally to usage and capturing the attention of different customer segments. As a result, churn rates fluctuate wildly. If you are a publishing subscription, how do you create an adaptable engagement strategy? How do you go about creating more value for readers so that they want to stay subscribed for a very long time?
Agenda
The Future of Media Summit
Presenter
Jesus Luzardo
Head of Global Partnerships and International Sales, Vindicia
With over 30 years of professional international experience across multiple industry verticals, Jesus is passionate about business growth, driving Global initiatives to accelerate the business, which brings enterprise-class innovation to consumer-facing intelligent subscription billing to help businesses acquire and retain more customers by making payments frictionless, secure and easy.