Webinar: How to use data to optimise your ad revenue? by Mash Media Group

on-demand webinar

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About This Webinar

Data is certainly the most important asset when it comes to programmatic. One of the best strategy to optimise your ad revenue is to test everything to make data-driven decisions, whether it's Lazy Loading, Ad Refresh, Ad placements… In this presentation, we will focus on the three optimisations to be tested through two customer cases.

Agenda

Ad Tech Revenue

Presenters

Lauriane Philip

Senior Publisher Manager, Opti Digital

Expertise in publisher yield management, programmatic, advertising technologies, ad operations, advertising sales, account management and partnership marketing with media agencies, SBM & Fortune 500 companies. I kept broadening my skills and knowledge about digital to change career by putting a step in the Higher Education industry to become Relations Entreprises Manager. Thanks to my experience, I developed a strong account management experience and develop strong relationship skills with highly analytical and problem solving emphasis.

Worked in Ireland, in the USA, in Canada & in France. I maintain a high level of knowledge of my clients line of business, have a solid understanding of advertising media tools and best practices and a passion for seeking out new opportunities for clients.

Magali Quentel-Reme

CEO, Opti Digital

Magali Quentel-Reme started her career in the digital advertising industry 15 years ago in Spain, where she lives now. She has notably worked for Aedgency, one of the European leaders in performance marketing, and Squadata, a French provider of data marketing solutions.

In 2017, from her deep knowledge in programmatic advertising, she decided to found a company dedicated to help publishers better understand the Ad Tech world complexity and bring them an all-in-one monetisation solution to improve their ad revenue, Opti Digital.

Thanks to constant innovation, the company is well established in the French market, where news media publishers trust Opti Digital advanced technology and its team of experts. Opti Digital is also expanding in other European markets too and now wants to remove the similar burden on British publishers thanks to Opti Digital effective solutions.

For Magali Quentel-Reme, transparency is fundamental to build a successful partnership. Concerned about environmental and social causes, Opti Digital also supports different charities every year.

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