Up until recently, billions of people experienced a world of adverting that felt personal to them. These experiences were powered by data and machine learning.
The reliability of browser data is no longer assured and in 2023 Chrome (the most widely used browser in the West) will disable 3rd party cookies. This will mean that almost 90% of consumers may block third-party cookies by default.
In this session Farhad will explore what this brave new world means for publishers.
• How can publishers take better control of their 1st party data?
• What are the opportunities for businesses that future-proof their tracking?
• What are the potential ramifications for publishers that fail to adapt?
Agenda
The Future of Media Summit
Presenter
Farhad Divecha
Founder and Managing Director, Accuracast
Farhad Divecha is the founder and Managing Director of AccuraCast. His vision, technical know-how and drive have been instrumental in growing AccuraCast since its launch in 2004, and establishing the agency as one of the UK’s top specialists in international digital marketing.
He has worked with some of the world’s most famous publishing brands including Penguin Random House, Hachette, and Oxford University Press.