Demystifying and Breaking into Product Management

Brenda has been a consumer focused product manager for the past 4 years working on a wide range of problems in different industries and companies. She's currently at a health tech startup called Alto Pharmacy creating a digital pharmacy experience. Before that, she launched a new consumer app from 0 to 1 at Lumos Labs and worked on growth at Dropbox pre to post IPO. She discovered product through trial by fire when she created internal products at Glassdoor to make her own job easier.

She comes from a non-traditional, non-tech background, graduating from Weinberg 2013 double majoring in Economics and Psychology and starting her career at General Mills. Her diverse experience has helped shape a flexible, adaptable mental framework that guides her empathy for customer problems and intuition for product growth and monetization. She's a LA native who spent half a decade in the Midwest and now spends her time eating, yoga-ing, and skateboarding through San Francisco.