From the 1920s to the 1960s, the rise of the automobile transformed the American landscape, giving birth to roadside architecture and neon signage designed to capture the attention of motorists. Gas stations, motels, and restaurants took on distinctive, eye-catching forms, including the futuristic Googie style, while glowing neon signs became beacons of hospitality and modernity. This webinar will delve into the development of roadside architecture and neon signage as well as the challenges they face today—from demolition for new commercial development to the decline of skilled neon crafts people and the shift to LED technology.
CE Credits: 1.5 AIA/AICP