A Supplier's Perspective - Supply Chain

With breadth across retailers and manufacturers, Charlotte Mustard has driven business strategy for the last 15 years in increasing leadership roles for product firms ranging from $100M to $13B in annual revenue. She joined Sashco one year ago where she has built a new marketing and product development team from the ground up. She believes in obsessing over the end-user to deliver products and experiences that they didn’t even realize they needed.

Geff Lynch is the president of Lancaster, a division of The Merit Distribution Group LLC. Lancaster is North America’s leading paint sundry distributor, supplying products to retailers throughout North America, South America and the Caribbean, from their seven distribution centers in the US and Canada. Lynch has 38 years of experience in the paint and sundries retail, wholesale and manufacturing segments. Prior to Lancaster, Lynch was vice president of sales and marketing for GMG Distributors and spent three years with Gaco Western, a coatings manufacturer, as retail marketing manager.

Paul Green has a combined experience of 27 years in both industrial supply and the independent retail hardware channel. He has experience in multiple functional areas, including product assortment management, global sourcing & private label, pricing, inventory management & procurement, content strategy, e-commerce, and operations & logistics.

Paul currently serves as the chief merchandising and procurement officer with True Value Co. where he’s revitalized the company’s assortment and private label strategies and leads the sourcing and procurement teams through a period of ongoing, unprecedented supply chain disruption.