With customer experience evermore vital to the success of homebuilders, Grey Bray from Blue Tangerine and Kevin Weitzel from Outhouse will discuss the customer touchpoints that deliver the most bang for your buck.
Agenda
How can homebuilders rapidly generate brand trust to compete against the industry’s legacy giants?
What sort of best-in-class marketing will drive the most sales in 2025?
How can the power of brand be used to convert leads at a lower cost?
Greg Bray
President & Co-Owner, Blue Tangerine
Greg Bray is a skilled communicator and educator who specializes in bridging the gap between technology and business in the home building industry. With a talent for explaining complex technical topics in clear, accessible language, Greg has presented at prominent events such as the International Builders' Show (IBS), the Southeast Building Conference, and the Best Home Building Practices Summit. He is also the proud host of the Home Builder Digital Marketing Podcast and Summit. Passionate about helping businesses grow, Greg is dedicated to moving home-building companies forward and increasing sales.
Kevin Weitzel
Partner, Outhouse
Kevin Weitzel is a Digital Asset Expert specializing in the home building industry, with extensive experience in sales, business development, and digital marketing. He is the co-host of the Home Builder Digital Marketing Podcast, where he explores digital marketing strategies and trends in the production and custom home building sectors. Kevin is also a partner at Outhouse, focusing on sales and business development, and previously served as Vice President of Business Development & Sales. With a background in revolutionizing the integration of drafting, rendering, print, display, and web solutions, Kevin brings innovative strategies to the building industry.
Nick Chitty
Home Building Lead Gen Expert, CommVersion
Nick is an experienced sales leader that has become obsessed with the science behind great leads for homebuilders. Whether it's increasing the quantity or improving the quality of leads, Nick wants to know about the theory, application and evidence as to what works and what doesn’t. He is the brain behind this series of online events which aim to dive deep into what is working for home builders (and what is not).