Webinar: Post-Launch Playtesting: The best strategy to improve player retention by PlaytestCloud

About This Webinar

Join our Director of Research, Ugo Bui-Xuan as he explains the importance of testing game after launch, shares stories from gaming studios big and small, and gives you his ideal research roadmap and playtest plan.

Moderated by Dana Publicover, Head of Marketing.

Ugo Bui-Xuan

Director of Research

Ugo Bui-Xuan is the Director of Research at PlaytestCloud. He has worked on 100+ game titles ranging from AAA to indie across PC, console, and mobile with a roster of studios that includes Gameloft, EA, SEGA, Sony, Zynga, Ubisoft, LEGO, Disney, Apple and Netflix. With deep expertise in research methodologies and gaming, Ugo trains researchers and non-researchers alike in running better research, and in turning player insights into tangible improvements in game development.

Dana Publicover

Head of Marketing

Originally from North Carolina, USA, Dana lives in Hamburg and joined PlaytestCloud in February 2024. A self-proclaimed cozy gamer who historically spent twice as much time on the Sims as her schoolwork, she now divides her time between Stardew Valley and letting her sons beat her at MarioKart.

Dana is the author of Empathy at Scale, Conversations with Customers, and the editor of The Growth Equation.

Giana San Buenaventura