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Session #1 - Setting the Marketing Objectives
About This Webinar
In the first session, I give a brief course overview and teach the behavior theory behind effective marketing as well as how to organize your objectives and gather the data you need to effectively create/execute campaigns.
Agenda
- What is Consumer Marketing?
- Key Objectives by Phase
- Writing a Creative Brief
- Fan Insights You Will Need
Who can view: People who registered for the webinar only
Webinar Price: $250.00
Featured Presenters
Founder
Dr. James Richardson has over 15 years of experience helping food and beverage brands strategically plan their growth. He is
a specialist in accelerating growth through advanced niche marketing strategy. His knowledge of natural/organic brands extends from consumer behavior to the bottom-line. He posts frequently on LinkedIN and speaks regularly at Bevnet/NOSH events.
a specialist in accelerating growth through advanced niche marketing strategy. His knowledge of natural/organic brands extends from consumer behavior to the bottom-line. He posts frequently on LinkedIN and speaks regularly at Bevnet/NOSH events.
Hosted By
High impact, snack-sized content for founders.
Enjoy as much or as little as needed.
Enjoy as much or as little as needed.
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