Communications Following the Roe v. Wade Decision: Messaging Corporate Positions, Maintaining Employee Connections, Adjusting Policies and Positioning Leaders

Organizations can no longer stay silent on social topics, but one misstep has the potential to create long-term reputation damage among a variety of stakeholders. The overturning of Roe v. Wade has left communicators in a state of disarray, with PR professionals struggling to align their messaging with their mission, while simultaneously balancing priorities.

In this discussion, we’ll cover:
• Ensuring your organizational stance stands up to company values
• Determining how to communicate your stance externally across a variety of platforms
• Addressing current and prospective employee concerns around culture and benefits
• Working with legal and HR to ensure what is communicated can actually be upheld
• Communicating to consumers concerned about privacy-related issues