Crisis Communication: The Critical Early Moments

Why do some companies succeed with their crisis communication from the start, yet others fumble badly and sometimes never catch up? In many cases it’s due to how well prepared the company’s communicators are to move quickly and efficiently in the early moments of a crisis.

Expert communicators have thought through scenarios and practiced them regularly so they know the steps to take, whom to alert internally and externally, and what should be done immediately and what can wait.

In this webinar, our panelists will discuss the best practices, tactics and methodologies of optimal crisis performance.