Google Analytics Becomes GA4: Prepare Now for the Big Change

The clock is counting down to Google shutting down the go-to PR tracking platform—Universal Analytics. Say hello to GA4, a game changer for communicators and marketers. GA4 makes it easier to show how communication, especially through earned media, contributes to business objectives and helps you see how you brought potential customers into the funnel, or kept them from leaking out of it.

But there’s no time to lose. It’s important to activate GA4 now. To get started, join us for this exclusive session Dec. 14, 1pm ET, which will put you far ahead of the competition.

Attendees will learn:
• How to set up GA4 now and integrate it with existing systems
• The details of GA4’s Conversions Events architecture and how it can show your contribution to business objectives
• How to use Analytics Intelligence
• How GA4’s Reporting will help you track your customers through the sales journey (even if your goals aren't sales)
• How to use GA4’s automated and custom insights to detect trends
• How Explorations can capture insights about customer behavior