Storytelling our customer’s problems

As product managers, we focus on big challenging scalable problems that can impact a large population of our users.

When we’re doing our best work, we’ve collected a ton of data - performance data, industry data, research and customer pain points that have all led us to a strong hypothesis with clear measurement of success, or at least progress.

However, if we start with a quick user story only and then go straight into the science and observations, we may fail to build interest or empathy with our teams.

Instead of only leading with a problem statement and the data, tell a story, earn the trust and buy in first.

Join us for a look at how the ability to control pace and energy, and communicate a story effectively is one of the most valuable skills in product.

Tune in to hear about:

- Zoning in on the right stories
- Applying empathy to your vision
- The importance of authenticity
- Structuring product stories (like Pixar, but better)