Mastering the Waterfall: The Crucial Role of Rebates in Pricing Strategies

As stewards of revenue, aligning pricing and rebate strategies is paramount for your business’ success. However, navigating the complex relationship between the two can be daunting.

Join industry experts Juan Echeverri, Laurent Dosogne, and Mark Gilham as they illuminate the complexities of the pricing waterfall and its foundational role in rebate strategies, the optimal starting point - product mixes and bundles, and effective strategies to influence key stakeholders to drive transformative business outcomes.