Considering the sheer number of apps available in both Google Play and the App Store, it is more challenging than ever to stand out from the crowd. One of the best approaches to gain a user's attention, drive app downloads and overall growth is to craft the perfect video strategy.
Together with experts from Google, Storyly, and Perfomante, we will discuss ways to attract, engage, and retain users throughout their journey with the right video creatives.
We will also have an Ask me Anything session where you will have a chance to ask experts questions about your app and receive recommendations.
Agenda
How to promote your app effectively with video formats
How to boost conversions from Google video action campaigns
How to use in-app stories to retain users
The best re-engagement campaign practices
How to create narratives for different app verticals