App Campaigns in Google provide exceptional growth opportunities for subscription apps. The creative assets are crucial for high-performing app campaigns.
Sabina Shukuyurova from Google will share key creative tips based on Google's own research within Global Creative Works.
Among other things we'll discuss:
Agenda
Factors that affect creatives' performance
Findings by the Google Creative Works team for app campaigns
Key metrics to measure App Campaigns for Subscription Apps
How to track the right conversion events in Google Ads