WEBINAR DETAILS
  • About
    Andrew Davies (Head of Brand, Demand & Digital, Episerver) joined us to discuss building a strategic narrative.
  • Agenda
    • When customers, marketing teams, SDR’s and managers speak the same language, closure rates increase and deal cycles suddenly reduce.
    • Defining the narrative sometimes isn't the hardest part. 30% is creating it at 70% is embedding it.
    • Pitch a change that's happened in the world rather than pitching your products. Understand that customer expectations change.
    • Using the Hero’s Journey to create a compelling story.
    • In order to define yourself as a brand, you need to let go of a lot of messages.
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
  • Dial-in available
    (listen only)
    Not available.
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