Everyone is lying to you: How to ask the right questions to get unbiased, honest and useful answers.

Everyone is lying to you... We sort of assume that when we ask customers and prospects for feedback, we’re being scientific and that whatever they tell us counts as “learning”. But it’s incredibly easy to bias the people we’re talking to.

Pretty much everyone can fall into the trap of screwing up these learning opportunities, including experienced salespeople. They’re making preventable mistakes and spending too much time collecting data that’s too unreliable for important decisions.

Watch this hour-long fireside chat with Rob Fitzpatrick, Author of The Mom Test, and our CEO and Co-Founder Paul Fifield. They discuss the most common mistakes sales teams make during conversations including hard pitching, getting friend-zoned, pursuing false scale, and failing to spread the learning within your team.

Discover the 'Rules of Thumb' you need to put in place to change your approach to asking questions and supercharge your conversations to get the real insight and motivations from prospects and customers from the start.