EVENT DETAILS
  • About
    Very few SaaS businesses get anywhere close to $100M ARR without a stellar Partnerships team at the heart of their growth strategy. And yet very few start-ups seem to have the faintest idea how to set this up correctly.

    In this episode of Pete Digs Deep, Pete brings together three of the most successful Partnerships & Alliances experts from both sides of the pond to reveal the secrets they deploy to pump-prime their partner programs for success.
  • Agenda
    • How to design partner programs for scale
    • Why internal buy in is as important as external outreach
    • How to architect a partnerships ecosystem
    • Why partner driven growth is more efficient than demand gen or outbound
    • How to choose, prioritise & incentivise partners and measuring success, attribution & influence
  • Categories
    BUSINESS & FINANCE CAREER SCIENCE & TECH
  • Duration
    1 hour
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
  • Dial-in available
    listen only
    Not available
FEATURED PRESENTERS
  • 1599662541-42eb4d8067239aca

    Pete Crosby

    NED, Kluster
    Pete Crosby is a Non-Executive Director at Kluster－ a computer software company which enables world-class revenue reporting and forecasting for SaaS & Tech businesses. He just also happens to be Chair at the Manchester Revenue Collective, Founding...
    Full Profile
  • Webinar hosting presenter

    Matt Bray

    Author 'The Partnership Principle' and VP EMEA Partnerships, Signavio
    Matt Bray has a 20+ year career in ‘Strategic Alliances’ & ‘Channel Management’. Co-
    founding member of SAAS ‘Software’ and ‘System Integrator’ start-ups, led global and
    regional teams in mid-market to Enterprise who have acquired others,...
    Full Profile
  • Webinar hosting presenter

    Allison Kelly

    Head of Growth Strategy, Attentive
    Full Profile
  • Webinar hosting presenter

    Emily Assender

    Director of Strategic Partnerships, Ometria
    Emily is Director of Strategic Partnerships at Ometria (Deloitte's, "9th fastest growing company in the UK"). With 10+ years experience across finance, online travel and e-Commerce, her expertise is in building strategic partnerships to drive...
    Full Profile
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