EVENT DETAILS
  • About
    For most B2B SaaS start-ups & scale-ups, an SDR team is an essential component of a successful GTM execution strategy. But, sales dev is rarely plug-n-play. Spinning up an outbound team that can continually deliver on their ORM figure, or an inbound team that know how to convert MQLs to SQLs at scale is far from easy.

    In this episode of Pete Digs Deep, Pete is joined by Shabri Lakhani, Mark Colgan and Laurie Page to tackle each of these issues in turn, addressing such questions as:
  • Agenda
    • When & why should you move to a sales dev model
    • How to build an SDR coaching program that pays off
    • How to think about prospecting rhythms & cadences
    • Why you can still hook increasingly hard to reach leaders with an outbound SDR team
    • How scale is impacted by the sales dev MO
  • Categories
    BUSINESS & FINANCE CAREER SCIENCE & TECH
  • Duration
    1 hour
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
  • Dial-in available
    listen only
    Not available
FEATURED PRESENTERS
  • 1599662541-42eb4d8067239aca

    Pete Crosby

    NED, Kluster
    Pete Crosby is a Non-Executive Director at Kluster－ a computer software company which enables world-class revenue reporting and forecasting for SaaS & Tech businesses. He just also happens to be Chair at the Manchester Revenue Collective, Founding...
    Full Profile
  • Webinar hosting presenter

    Shabri Lakhani

    Founder & CEO, Salesworks
    Shabri is the founder and CEO of SalesWorks. SalesWorks is a training and consulting firm purely focused on sales team development for B2B software and software-enabled companies. SalesWorks uses the proprietary 4S Methodology with clients to...
    Full Profile
  • Webinar hosting presenter

    Mark Colgan

    Outbound Prospecting Coach, Sales Impact Academy
    Mark has over 13 years of experience in B2B Sales and Marketing having worked at FTSE 50 companies to venture-backed startups. In the last 3 years, Mark has designed and implemented Outbound Prospecting strategies that have generated millions in...
    Full Profile
  • Webinar hosting presenter

    Laurie Page

    VP of Sales Strategy & Partner, The Bridge Group
    Laurie Page joined The Bridge Group in 2000 to expand The Bridge Group's capabilities and serve the growing client base. She is responsible for developing both strategic initiatives as well as tactical implementation plans. Laurie has been...
    Full Profile
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