WEBINAR DETAILS
  • About
    Kieran Flanagan (Senior Vice President Marketing, Hubspot), introduced us to the product-lead approach to growth.
  • Agenda
    • Product lead growth will change B2B marketing to B2C2B marketing. Going to market through the end-user means you can reach a lot more customers.
    • Reconsider your organisational design for success. Create Pods to focus on a specific goal.
    • Analyse your funnel bottom-up and top-down to better understand how to improve at each stage.
    • Align teams across your business by creating a universal language using the Sparketing Model.
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
  • Dial-in available
    (listen only)
    Not available.
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