Marketing & Sales. Why can't you just get along? It would be such a happy world. And it It always sounds so easy in these beautiful blogposts and keynotes. Reality is: everybody struggles. As soon as the org. chart gets larger aligning marketing & sales on the same outcomes becomes an increasing challenge. And there is a serious lack of practical guidance.

Having worked in both roles I know the pains on each side of the trench and after successfully completing now my 3rd alignment project I have a lot of insights to share.