Sportsbetting innovation in Europe has been slower and less exciting than within iGaming, or indeed the wider technology space, and perhaps lagging behind some of the innovation that has been seen in the US sportsbetting space post PASPA. The expert panel will examine the underlying reasons for this, pick out new and innovative products that could make a difference in 2024 and beyond, as well as highlight immediate improvements that sportsbook operators and suppliers could be making right now to 'plug the gaps' with existing products. They will also look back at the recent exceptional 'Summer of Sport' and give real-world intelligence on how the industry performed across the Euros, Olympics and a host of other sporting events, and what lessons can be learned