The most successful sports betting brands have leveraged media influence to cut through the clutter, build a distinct brand and create success. Just look at Barstool. Whether you are a fan or not, the brand means something. And, it’s vast following continues to be influenced by the way media report and tweet about the business day after day.

There is no getting away from it. A cluttered and confusing growth market has created a saturation of the same commercial message heard by media and other influencers, again and again. Whether a content provider, sports book, league, casino or technology offering, now is the most critical time for companies to learn how to create storylines that are both authentic and credible with media and other influencers. And, to build those relationships that will create ongoing visibility to energize other marketing efforts.

In the second of its four-part webinar series Reach & Retain, HPL Digital Sport and SBC Americas will host reporters and communications experts to discuss the critical importance of how effective storytelling with the media can build brand relevance and bring real opportunities on the M&A front, as well as with target customers, partners and investors who matter.

The webinar will focus on:
- What do the most influential media really want to hear from you and why
- How to Create storytelling strategies that work with your key stakeholders
- Importance of developing a brand voice - How Barstool and Paddy Power are setting the tone
- What should be your own communications formula for success in the M&A world