Adam brings in-depth knowledge and expertise in omnichannel gaming and sports betting from both sides of the Atlantic. His determination, experience, and vision will help BetMGM establish a prime position in the rapidly evolving U.S. gaming market. Most recently, Adam led the creation of BetMGM via his previous role as Director of Corporate Development and Strategy at GVC Holdings. Prior to its acquisition by GVC, Adam served as Director of Corporate Development and Strategy at LadbrokesCoral and Ladbrokes. He led defining transactions for the U.K.-listed groups, including a strategic partnership with Playtech, the acquisitions that created Ladbrokes Australia, and the successful merger between Gala Coral and Ladbrokes in 2016. He also served on the board of GVC’s joint venture in Spain. He has served as president of GVC’s U.S. sports betting software business, Stadium Technology Group, since 2012. A qualified accountant and mergers and acquisitions banker at Rothschild & Co in London, Adam played a key role in the development of the gaming landscape. He grew up in South Africa and earned his B.S. in business science from the University of Cape Town.