MEMBERSHIP AND MARKETING JOINT COMPONENT

Every Organization Has A Plan Until They Get Hit: Boxing To Win

This is the fourth session of a four part virtual event series.

Your membership organization is on the ropes and members are seconds away from throwing in the towel. Upon you is a decision, kiss the canvas or rope-a-dope your way to a solution. This seminar seeks to explore the techniques that your organization has implemented over the last six months in membership recruitment and event management, identify the specific challenges faced, and equip you with a strategy to win the “match.”

Topic Area: Meetings & Events, Membership Recruitment, Social Media / Digital Strategy, Communications / Branding, & Business Operations / Leadership

Learning Outcomes:

1. Communicate chapter survey results to provide insight on common barriers to membership recruitment and event success.

2. Offer specific techniques to overcome the identified challenges through adapting strategy.

3. Identify strategies to develop organizational resilience through anticipating, preparing, and responding to disruptions in plans.

Knowledge Level:
Strategic - Seminar focuses on creativity and innovation of advanced areas that prepare attendees to design and implement a growth mindset at a local level

Recognition:
Apprentice level certificate upon completion of the four virtual events.

Instructional Flow:
Seek to present the challenges as a problem-set, provide a brief two-three minute discussion within breakout groups and pivot back to speakers to offer a suggested technique known to succeed.

Recognition:
Apprentice level certificate upon completion of the four virtual events.

Instructional Flow:
TBD