Edwina Dunn OBE
Chairman, Starcount; Founder, The Female Lead
Edwina Dunn is one of the most successful leaders in the data industry, with a career of delivering transformational business change, together with her long term partner, Clive Humby.
Dunn & Humby revolutionised the world of retail and consumer goods when they pioneered Tesco Clubcard and other global loyalty programmes, eventually selling dunnhumby to Tesco in 2011. At this stage, the business had 1,500 employees across 25 countries and managing engagement strategies for 350 million customers including Kroger, Macy’s and Best Buy.
Edwina is now forging a new era of consumer insight and technology with Starcount. Her business is already working with some of the biggest and best global brands looking for new customer journey tracking and npd.
In October 2018, Edwina was appointed to the The Centre for Data Ethics and Innovation; an advisory body set up by Government to investigate and advise on how we maximise the benefits of data-enabled technologies, including artificial intelligence (AI). In July 2019, Edwina was appointed to The Geo-Spatial Commission to provide expert, impartial advice to the government on geo-spatial data, including on strategic priorities and value for money, to inform the UK’s Strategy.
Previously, Edwina chaired the Your Life campaign to encourage more young people to study maths and science, and founded The Female Lead, a non-profit project celebrating the achievements, endeavours and diversity of women; donating 18,000 copies of The Female Lead: Women Who Shape Our World to schools and universities across the UK and USA.
Edwina has four Honorary Doctorates, is an Honorary Fellow of Lucy Cavendish College Cambridge, a Patron of MRS and an Honorary Fellow of the IDM and Marketing Society. In 2019 Edwina received an OBE for her services to data and business in the UK.
Dunn & Humby revolutionised the world of retail and consumer goods when they pioneered Tesco Clubcard and other global loyalty programmes, eventually selling dunnhumby to Tesco in 2011. At this stage, the business had 1,500 employees across 25 countries and managing engagement strategies for 350 million customers including Kroger, Macy’s and Best Buy.
Edwina is now forging a new era of consumer insight and technology with Starcount. Her business is already working with some of the biggest and best global brands looking for new customer journey tracking and npd.
In October 2018, Edwina was appointed to the The Centre for Data Ethics and Innovation; an advisory body set up by Government to investigate and advise on how we maximise the benefits of data-enabled technologies, including artificial intelligence (AI). In July 2019, Edwina was appointed to The Geo-Spatial Commission to provide expert, impartial advice to the government on geo-spatial data, including on strategic priorities and value for money, to inform the UK’s Strategy.
Previously, Edwina chaired the Your Life campaign to encourage more young people to study maths and science, and founded The Female Lead, a non-profit project celebrating the achievements, endeavours and diversity of women; donating 18,000 copies of The Female Lead: Women Who Shape Our World to schools and universities across the UK and USA.
Edwina has four Honorary Doctorates, is an Honorary Fellow of Lucy Cavendish College Cambridge, a Patron of MRS and an Honorary Fellow of the IDM and Marketing Society. In 2019 Edwina received an OBE for her services to data and business in the UK.