Katie Ward knows that the success of business is underpinned by the optimal use of Data. Her belief is that Data is key to understanding business performance and trends and using the knowledge it provides to unlock Customer engagement potential.

With over 20 years of experience building and developing Architecture, Data and BI practices, Katie brings together technical specialists and business executives to design and implement commercially driven data solutions. With a broad spectrum of skills spanning technology, commerce and strategy, Katie has deployed many Data solutions and approaches by exploiting emerging innovations and trends. Her passion is for all things Data and exploring new ways in which it can be employed to drive business performance.

Katie has held senior leadership roles in several large organisations and is currently Global VP of Data and Analytics at the Sage Group plc.