Sharmadean Reid is the Founder of Beautystack. Her mission is to use technology to economically empower women. A former fashion stylist and brand consultant who started WAH as a hip hop magazine for girls in 2006 while still at university. She then founded WAH Nails as a side project in 2009. WAH completely changed the beauty landscape with its millennial voice, feminist attitude and innovative salon space. She then wrote two books, delivered global pop up nail salons for 100s of brands, created a product line with Walgreen Boots Alliance and was awarded an MBE from HRH Queen in 2015 for services to Beauty. Alongside all of this she shared her journey by organising business events for young female entrepreneurs culminating in futuregirlcorp.com. In 2016 she opened a dreamy salon in Soho, London, showcasing a Virtual Reality Nail Design app in collaboration with DVTK and is constantly looking for ways to push the salon experience further through technology. With her experience from WAH, she founded Beautystack, a new way to book beauty through images.