Stacey Danheiser is a seasoned B2B marketing leader and the Founder of SHAKE Marketing Group, a go-to-market consultancy. Stacey’s customer value-led approach has transformed the growth trajectory of 45+ B2B brands leading to exceptional results: 118% YoY revenue growth, Inc. 5000 listings, 90% marketing team retention, and customer ‘sweet spot’ growth of 207% YoY. Stacey is a best-selling author, trusted advisor, and creator of Ascend B2B Marketing Leadership Accelerator – an immersive mentorship program for marketing leaders who aspire to create a profound impact in their careers.
Better Business Bureau
About this Series
Join us for Behind the Sign presented by Better Business Bureau, a live webinar series powering the work that makes businesses better.
Register for the seriesMeet the Speakers
Stacey Danheiser
Founder, SHAKE Marketing Group
David Evans
Partnership Manager, Dabella
David Evans is a seasoned professional with over 15 years of experience in the home improvement industry. As a Partnership Manager at DaBella, David leads a dynamic team responsible for onboarding new programs and lead sources into the company. He brings a wealth of knowledge and expertise to the table, having worked with a diverse range of clients and partners throughout his career. David is passionate about delivering high-quality results that exceed customer expectations, and he takes pride in building strong, long-lasting relationships with his colleagues and clients. When he’s not working, David enjoys spending time with his family, exploring the wonders of virtual reality, and playing retro video games.
Scott D. Williams
VP of Marketing and Brand Management, Lex Brodie’s
Scott D. Williams has been a team member at Lex Brodie’s for more than 36 years, starting off pumping gas and then working his way up to GM and then President. Scott currently serves as the VP of Marketing and Brand Management and is honored to also serve on the BBB Great West + Pacific Board. Scott has managed Lex Brodie's marketing budget since 2000 and dramatically converted a large portion of that budget into digital marketing starting in 2015. After years of testing opportunities and finding key vendor partners, Lex Brodie's has succeeded in being able to track 90%+ of digital lead sources that bring in their customers each month. Scott has been married 26 years to his wife Teri and they have 4 children. In his down time, Scott enjoys walks on the beach with his wife, hiking with his children, and any and all quality time with family.
DP Knudten
Chief Collaborator at COLLABORATOR creative in Madison, Wisconsin
DP’s worked on some of the biggest—and smallest—brands in the business including Coca Cola®, The Athlete’s Foot®, and ClosetMaid®. During tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI, DP's served as a writer and Creative Director who enjoys playing in the intersection between the visual and verbal using his NonFiction Branding™ approach to move people and product. He is also the author of the popular books “ROTOMA—The ROI of Social Media ‘Top of Mind’," and “NONFICTION BRAND,” and is the creator / host of the top�performing podcasts, “The ROTOMA Podcast” and “NONFICTION BRAND.”
John Jantsch
Marketing consultant, speaker & creator of the Duct Tape Marketing System
John Jantsch is a marketing consultant, speaker, and the world-wide bestselling author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.
John is also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, which trains and licenses small business marketing consultants around the world. He frequently consults with small and midsize businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
John’s blog was also chosen as a Forbes favorite for marketing and small business, and his podcast, a top 10 marketing show on iTunes, was called a must listen by Fast Company.
Carol Roth
Small Business Expert, Bestselling Author and Entrepreneur
Carol Roth is a “recovering” investment banker, entrepreneur, TV pundit, host, speaker, economic, business, and financial commentator, content developer, and two-time New York Times bestselling author. Her books include “The Entrepreneur Equation,” “The War on Small Business,” and now, “You Will Own Nothing.”
Carol connects the dots on financial, business, and economic issues for novice and professional audiences alike. She is also the creator of the Future File legacy planning system and software.
Carol advocates for small business, small government, and big hair.
Moira Balangue
Executive Vice President at Third Coast Interactive
Moira Balangue is the Executive Vice President at Third Coast Interactive, which owns The Review Solution platform. In the role of EVP, she oversees the company's overall strategy and initiatives, which include working closely with global brands, collaborating with national associations and organizations comprised of businesses and business owners, and managing Better Business Bureau partnerships.
Robert Rose
Chief Strategy Officer
Steve Strauss
Senior USA TODAY Small Business Columnist
Meet the Hosts
Cameron Nakashima
Media Engagement and Digital Campaigns Manager at BBB
Cameron Nakashima uses his marketing background and on-camera experience to enhance BBB’s media presence and foster trust in the marketplace. As a Media Engagement and Digital Campaigns Manager, he appreciates bold choices and big stories. Cameron Nakashima builds and maintains relationships with media and creates engaging, relevant content for traditional and digital media through live and recorded interviews and contributed content.
Dale Dixon
Chief Innovation Officer of BBB Great West + Pacific
Dale Dixon helps businesses and buyers win in the marketplace through ethics and integrity as Chief Innovation Officer of Better Business Bureau Great West + Pacific. As a speaker, author, and thought leader of communication, on-camera and stage performance, business ethics, self-regulation, and consumer protection, Dale Dixon appears in front of thousands each year.
Upcoming Sessions
Join us for our next live webinars!
Past Sessions
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Thursday, August 15, 2024 · 2:00 p.m.Win More Customers: The Power of Communicating What Sets You ApartJoin us to discover the secret to attracting more customers and increasing sales: communicating your value.
As a small business owner, your ability to showcase value to customers is critical. Why? Because if customers don't understand why your product or service is worth it, they'll go somewhere else.
Capturing customers’ attention and conveying what makes your business unique isn’t easy. It can be a struggle to explain why your offerings are unique or why they're worth the investment.
But once you master how to do it, you unlock powerful benefits that grow your business.
In this webinar, Marketing expert Stacey Danheiser will share simple, actionable strategies used by top companies to clearly show customers why your products or services are worth it.
Why Attend?
Get More Leads: Learn how to capture attention and draw in more potential customers.
Build Customer Loyalty: Find out how to keep customers coming back.
Boost Sales: Understand why value is key to closing deals and growing revenue.
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Thursday, July 18, 2024 · 2:00 p.m.Growth Secrets: How Real Businesses Are Getting More Leads in 2024Businesses have it tough right now: there’s so much competition, so much noise, and so many changes. With all that going on, how do you capture and keep your prospects’ attention?
Whether you’re a B2B or B2C business, online or offline, product or service-based, you need to generate leads to grow your customer base and revenue. But not all leads are created equal, and you need to know how to find and nurture the ones that are most likely to convert.
Hear from an expert panel of business owners and digital marketers who have been there, done that, and keep getting results. They’ll share their insights and strategies to help you generate more leads and grow your business in 2024. -
Thursday, June 20, 2024 · 2:00 p.m.Save Time, Grow Faster: AI Strategies for Small Business OwnersReady to boost your business without burning out? Discover how AI can help you achieve more, connect better, and wow your customers.
Right now, small businesses are falling into one of two groups: those that are using AI to enhance their operations, marketing and customer service ...and those that are falling behind.
The distance between those two groups? It’s getting wider. Rapidly.
In this webinar, marketing expert and author DP Knudten is sharing practical insights and techniques to help small businesses harness the real value of AI. He’ll highlight the right ways to use AI so that you’re adding more bandwidth and improving your business while keeping the personal touch that makes your business unique. -
Thursday, May 16, 2024 · 2:00 p.m.Rethinking the Customer and Employee JourneyWhat if you could grow your small business by turning your customers and employees into raving fans? To do that, you need to see the big picture and make every interaction count. Whether it's attracting prospects, hiring talent, delivering value, or fostering referrals, you need to design and optimize each touchpoint along the way.
Join John Jantsch, small business marketing consultant and bestselling author of “Duct Tape Marketing,” as he shares his insights and strategies on how to rethink the customer and employee journey. He will show you how to simply align your marketing, sales, and service efforts to create a remarkable experience for your most important stakeholders.
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Thursday, April 18, 2024 · 2:00 p.m.How to Use Customer Loyalty to Grow Your BusinessCustomer loyalty isn’t what it used to be. The old model of rewarding repeat purchases and referrals is no longer enough to keep your customers engaged. Growing your business means rethinking your approach to meet the needs of a digital world. What do customers value now? How have their needs changed? Why should they keep using your business over its competition?
In this webinar, small business expert Carol Roth is unlocking answers and sharing actions to transform your customer relationships. We’ll walk through the steps for creating modern, data-driven programs that motivate customers to stay loyal and spend more. -
Thursday, March 21, 2024 · 2:00 p.m.Rave Reviews: Getting (and Using) Customer Feedback that Improves Your Online ReputationNo matter what kind of company you run, customers are looking for you online. And the first thing they want to see? Customer reviews.
Businesses with more of them are better positioned to control their online reputations, create trust with potential customers, and ultimately earn more revenue.
So, how do you get more reviews from your customers? And how do you use those reviews to boost your online visibility and attract more leads?
In this webinar, customer review expert Moira Balangue will share her best practices and tips on leveraging customer feedback to grow your business. We’ll explore innovative approaches and provide actionable next steps to help you start maximizing customer reviews and fostering a robust conversation around your business. -
Thursday, February 15, 2024 · 2:00 p.m.How Small Businesses Create Compelling Digital ContentModern marketing is hard. We know that creating content is important – but how do we do that as smaller businesses that don’t have the resources, time, or budgets to create compelling digital content? Modern marketing is more than just increasing leads or opportunities, it’s about creating trust for the complete customer journey.
In this webinar, we’ll walk through how modern companies are creating content programs that are moving the needle at creating trust, differentiation, and competitive advantage. We’ll explore three best practices, and one fundamental change you can make to your marketing to begin building your own content empire – no matter how big your business is. -
Thursday, January 25, 2024 · 2:00 p.m.Scaling Your Small Business: Five Simple Strategies for SuccessReady to scale your small business into something more? Getting there takes the right mix of talent, tech, and marketing to get more customers and increase repeat sales. Join us for this special webinar that teaches you five simple strategies for jumpstarting the next phase of your business growth.
Learn proven, straightforward approaches for elevating your company from small business expert Steve Strauss, a best-selling author, seasoned freelancer, and an experienced solopreneur. Steve is sharing unique insider takeaways that your business can act on right away. -
Thursday, December 7, 2023 · 2:00 p.m.4 Secrets for Social Media To Grow Your Small BusinessSocial media can be an amazing tool to help create awareness and excitement for your small business. But it can be a challenge to know where to start. If you’re ready to use social media to grow your business, join us for this exclusive webinar to learn 4 powerful secrets to get more customers.
Discover easy-to-implement approaches that leverage platforms your business is already using, making social media an accessible and effective tool for business growth. Steve Strauss, Inc. columnist, bestselling author and small business expert, is sharing tactics you can put into practice right away.
Be sure to submit your most pressing question as Steve will be answering live during the webinar. -
Thursday, November 16, 2023 · 2:00 p.m.Marketing Made Easy: 5 Simple Strategies to Get More CustomersGrowing companies depend on digital marketing to connect with more customers. The good news is, it’s not that hard to do!
New approaches to tools your business is already using have made it simpler to make digital marketing a priority. And the results will help take your business to the next level.
Steve Strauss, Inc. columnist and bestselling author, will show you the steps needed to “boom your business” using a variety of powerful, affordable, yet easy-to-use digital tools.