Better Business Bureau
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About this Series

Join us for Behind the Sign presented by Better Business Bureau, a live webinar series powering the work that makes businesses better.

Meet the Speakers

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Stacey Danheiser

Founder, SHAKE Marketing Group

Stacey Danheiser is a seasoned B2B marketing leader and the Founder of SHAKE Marketing Group, a go-to-market consultancy. Stacey’s customer value-led approach has transformed the growth trajectory of 45+ B2B brands leading to exceptional results: 118% YoY revenue growth, Inc. 5000 listings, 90% marketing team retention, and customer ‘sweet spot’ growth of 207% YoY. Stacey is a best-selling author, trusted advisor, and creator of Ascend B2B Marketing Leadership Accelerator – an immersive mentorship program for marketing leaders who aspire to create a profound impact in their careers.

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David Evans​

Partnership Manager, Dabella

David Evans is a seasoned professional with over 15 years of experience in the home improvement industry. As a Partnership Manager at DaBella, David leads a dynamic team responsible for onboarding new programs and lead sources into the company. He brings a wealth of knowledge and expertise to the table, having worked with a diverse range of clients and partners throughout his career. David is passionate about delivering high-quality results that exceed customer expectations, and he takes pride in building strong, long-lasting relationships with his colleagues and clients. When he’s not working, David enjoys spending time with his family, exploring the wonders of virtual reality, and playing retro video games.

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Scott D. Williams

VP of Marketing and Brand Management, Lex Brodie’s

Scott D. Williams has been a team member at Lex Brodie’s for more than 36 years, starting off pumping gas and then working his way up to GM and then President. Scott currently serves as the VP of Marketing and Brand Management and is honored to also serve on the BBB Great West + Pacific Board. Scott has managed Lex Brodie's marketing budget since 2000 and dramatically converted a large portion of that budget into digital marketing starting in 2015. After years of testing opportunities and finding key vendor partners, Lex Brodie's has succeeded in being able to track 90%+ of digital lead sources that bring in their customers each month. Scott has been married 26 years to his wife Teri and they have 4 children. In his down time, Scott enjoys walks on the beach with his wife, hiking with his children, and any and all quality time with family.

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DP Knudten

Chief Collaborator at COLLABORATOR creative in Madison, Wisconsin

DP’s worked on some of the biggest—and smallest—brands in the business including Coca Cola®, The Athlete’s Foot®, and ClosetMaid®. During tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI, DP's served as a writer and Creative Director who enjoys playing in the intersection between the visual and verbal using his NonFiction Branding™ approach to move people and product. He is also the author of the popular books “ROTOMA—The ROI of Social Media ‘Top of Mind’," and “NONFICTION BRAND,” and is the creator / host of the top�performing podcasts, “The ROTOMA Podcast” and “NONFICTION BRAND.”

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John Jantsch

Marketing consultant, speaker & creator of the Duct Tape Marketing System

John Jantsch is a marketing consultant, speaker, and the world-wide bestselling author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.

John is also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, which trains and licenses small business marketing consultants around the world. He frequently consults with small and midsize businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.

John’s blog was also chosen as a Forbes favorite for marketing and small business, and his podcast, a top 10 marketing show on iTunes, was called a must listen by Fast Company.

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Carol Roth

Small Business Expert, Bestselling Author and Entrepreneur

Carol Roth is a “recovering” investment banker, entrepreneur, TV pundit, host, speaker, economic, business, and financial commentator, content developer, and two-time New York Times bestselling author. Her books include “The Entrepreneur Equation,” “The War on Small Business,” and now, “You Will Own Nothing.”

Carol connects the dots on financial, business, and economic issues for novice and professional audiences alike. She is also the creator of the Future File legacy planning system and software.

Carol advocates for small business, small government, and big hair.

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Moira Balangue

Executive Vice President at Third Coast Interactive

Moira Balangue is the Executive Vice President at Third Coast Interactive, which owns The Review Solution platform. In the role of EVP, she oversees the company's overall strategy and initiatives, which include working closely with global brands, collaborating with national associations and organizations comprised of businesses and business owners, and managing Better Business Bureau partnerships.

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Robert Rose

Chief Strategy Officer

As a coach, Robert works with marketing leaders and practitioners to help them navigate the new complexities of modern marketing and digital content. Robert’s training curriculum is the official education to become certified by the American Marketing Association as a content marketing leader.

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Steve Strauss

Senior USA TODAY Small Business Columnist

Often called “America’s leading small business expert,” Steve Strauss is a best-selling author, attorney, and USA TODAY columnist whose content and media appearances reach millions. Steve is also the author of 17 books, including "The Small Business Bible."

Meet the Hosts

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Cameron Nakashima

Media Engagement and Digital Campaigns Manager at BBB

Cameron Nakashima uses his marketing background and on-camera experience to enhance BBB’s media presence and foster trust in the marketplace. As a Media Engagement and Digital Campaigns Manager, he appreciates bold choices and big stories. Cameron Nakashima builds and maintains relationships with media and creates engaging, relevant content for traditional and digital media through live and recorded interviews and contributed content.

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Dale Dixon

Chief Innovation Officer of BBB Great West + Pacific

Dale Dixon helps businesses and buyers win in the marketplace through ethics and integrity as Chief Innovation Officer of Better Business Bureau Great West + Pacific. As a speaker, author, and thought leader of communication, on-camera and stage performance, business ethics, self-regulation, and consumer protection, Dale Dixon appears in front of thousands each year.

Upcoming Sessions

Join us for our next live webinars!

Past Sessions

Webinar: Behind the Sign of a Better Business by BBB Great West + Pacific