Jackie Gagne
SVP, Multicultural Marketing | Warner Media
"Jackie Gagne currently serves as senior vice president, Multicultural Marketing at WarnerMedia, responsible for driving viewership and engagement among African American, Latinx, Asian and LGBTQ+ audiences. She was named to this position in June 2020.
Under Gagne’s leadership, the Multicultural Marketing team supports all original programming franchises, leveraging cultural insights to create culturally relevant campaigns and brand experiences. Her team was recently named a “Center of Expertise” within WarnerMedia and now shares best practice across the company’s portfolio of brands.
Gagne was instrumental in establishing HBO’s Multicultural Marketing strategy and building the team that executes it. In addition to overseeing an extensive list of promotional campaigns and experiential events, she has used the platform to highlight diverse voices and storytellers through numerous initiative including HBO POV (Power of Visibility) which celebrates the diversity of the behind the scenes talent that brings HBO’s programming to life, the HBO Asian Pacific American Visionaries short film competition for emerging directors of Asian and/or Pacific Islander descent, and most recently, the “Our Stories To Tell” campaign aimed at engaging with and servicing diverse and multicultural audiences through cultural programming and relatable storytelling.
Gagne also serves on the board of Color Comm, a leading national platform that addresses diversity and inclusion across the communications, marketing, media and advertising arenas. In 2018, she received the organization’s Circle Award which recognizes women of color who help strengthen underrepresented voices in the industry.
Gagne holds a bachelor's degree in English from Binghamton University and lives in New Jersey with her husband and 2 children."
Under Gagne’s leadership, the Multicultural Marketing team supports all original programming franchises, leveraging cultural insights to create culturally relevant campaigns and brand experiences. Her team was recently named a “Center of Expertise” within WarnerMedia and now shares best practice across the company’s portfolio of brands.
Gagne was instrumental in establishing HBO’s Multicultural Marketing strategy and building the team that executes it. In addition to overseeing an extensive list of promotional campaigns and experiential events, she has used the platform to highlight diverse voices and storytellers through numerous initiative including HBO POV (Power of Visibility) which celebrates the diversity of the behind the scenes talent that brings HBO’s programming to life, the HBO Asian Pacific American Visionaries short film competition for emerging directors of Asian and/or Pacific Islander descent, and most recently, the “Our Stories To Tell” campaign aimed at engaging with and servicing diverse and multicultural audiences through cultural programming and relatable storytelling.
Gagne also serves on the board of Color Comm, a leading national platform that addresses diversity and inclusion across the communications, marketing, media and advertising arenas. In 2018, she received the organization’s Circle Award which recognizes women of color who help strengthen underrepresented voices in the industry.
Gagne holds a bachelor's degree in English from Binghamton University and lives in New Jersey with her husband and 2 children."