Scrappy Consumer Research for Founders
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About the Course
This 3-Part online course explores the fundamentals of 1) Research Design, 2) Data Collection and 3) Data Analysis/Interpretation for CPG founders who need behavioral insight into why their repeat buyers keep coming back. Includes discussion of specific tools, when and how to bring in outside expertise and a free survey template to use with your own fans.

Format is an audio webinar and audio on demand after the live event.
Watch the Course Trailer!
Your Instructor
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    Dr. James Richardson
    Founder, PGS
    Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for emerging consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped over 150 CPG brands with their strategic planning, including: Dude Wipes, Once Upon a Farm, Dr. Squatch Soap, Trü Frü, Earth Breeze, Dr. Bronner’s, Happy Egg, Made Good and many others.

    James also hosts his own business podcast —Startup Confidential —on YouTube, Apple, Spotify and most major podcast platforms. And he writes a Substack publication on contemporary social issues — Homo Imaginari — every week. He lives in sunny Tucson, AZ with his family and dogs.

    His thoughts have appeared in Inc Magazine, Business Insider, Food Business News, and numerous business podcasts.

    Premium Growth Solutions Website – https://www.premiumgrowthsolutions.com/
    Services – https://www.premiumgrowthsolutions.com/services/
    LinkedIn - https://www.linkedin.com/in/premiumgrowthsolutions/#
    Riding the Ramp The Book - https://www.amazon.com/Ramping-Your-Brand-Killer-Growth-ebook/dp/B0DT2M873N
This course Has 3 Sections
  • Session #1 - Research Design - July 10 at 12PMPDT
    Wednesday, July 10, 2019 · 12:00 PM PDT
    1. Setting Your Research Goals
    2. Key Tools for Data Collection
    3. Designing Quick Online Surveys
    4. Designing Qualitative Research
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  • Scrappy Consumer Research - Session #2 - Data Collection
    Wednesday, July 24, 2019 · 12:00 PM PDT
    1. Key Quantitative Tools
    2. Basics of Mini-Survey Design
    3. PGS survey templates
    4. Qualitative Interviewing Basics
    5. PGS sample interview questions
    Data_collection
  • Session #3 - Data Analysis/Interpretation - Aug. 7 at 12PMPT
    Wednesday, August 7, 2019 · 12:00 PM PDT
    1. Cleaning survey data
    2. Basic pattern analysis in qualitative data-sets
    3. Key Lines of Inquiry to Follow
    4. Simple, but, insightful charting
    5. Interpretive guide-lines w/real world examples
    Analysis
Dive Right In
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