Create Unforgettable Tradeshow Experiences! Meet our panel of experts and see what is trending in visual marketing and tradeshows.
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Get ready for tradeshow season! Join us for an interactive online event where you’ll learn from industry experts about the latest tradeshow displays and booth signage, visual marketing innovations, promo giveaways and swag from the best brands.

Join us and get ready to:
– Discover the latest visual marketing trends
– Get exclusive access to the hottest swag and gifts from some of the top brands
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Director of Promotional and Premium Products for The Shamrock Companies
With 28+ years in the business and a Master’s in Advertising Specialty Information, Tim is an invaluable resource, delivering creative and insightful direction for awards, corporate gifts, company stores, marketing campaigns, sweepstakes, events, and more.
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Steve Rubin is a seasoned professional with four decades of experience in the print and display industry. Currently the Senior Vice President of Print Operations at Retail First, a position he's held for the past nine years, Steve is renowned for his strategic insights and deep industry expertise.
Prior to his role at Retail First, Steve managed a successful family-owned graphics and point-of-purchase (POP) display business for over 30 years. His extensive experience has enabled him to help both local and national companies achieve significant brand recognition. Steve attributes his success to his ability to ask the right questions and listen carefully to his clients' needs, a client-focused approach that has been central to his career.
Outside of work, Steve is an avid golfer and dedicates time to his role as a wish grantor for Make-A-Wish, where he plays a part in fulfilling the dreams of children with critical illnesses. He resides in a suburb of Chicago with his wife, Mariann, and their beloved Goldendoodle, Tova. Steve’s commitment to both his professional and personal life reflects his dedication to excellence and his passion for giving back to the community.
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My career started out back in 2000 when I had just graduated college with a Computer Science and Communications degree. A Chicago girl looking for her big girl career and a way to pay rent in my very small, yet expensive apartment that I shared with a high school friend in the Windy city. I was searching for a career when I stumbled upon Nimlok. A Project Manager position was open, and it was creating exhibits through CAD. I thought it would be fun and a nice stepping stone in my career and learning new software programs is always a plus. Well, 20 years later I’m STILL in the tradeshow world! After 10 years as a PM I went into Inside Sales when Nimlok and Orbus merged together. Then my family and I moved down to Florida about 11 years ago in which led to my career as an Outside Business Development Rep for the State of Florida. This year I was promoted to The National Key Account Manager for all of Promotional Printing. What a wild ride it has been! Each year gets better, shows and events get more creative, products get cooler and imaginations run free and without limits. There is nothing like bringing a client’s vision to life! My favorite moto about Orbus, we have no limits, only challenges that we gladly except and thrive for!
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Here’s why I believe Pop! stands out and why it’s worth exploring from an end-user perspective:
- Our products are custom-made from the ground up for your company! We design products that reflect your brand's DNA. We source and dye materials specifically in your company’s colors to create a unique product tailored just for you.
- We’re redefining 'custom' in the branded merchandise industry. Each product in our line undergoes 6-9 months of development, rigorous safety and compliance testing, and is produced in 3-6 weeks with low minimums of 50-250 pieces.
- Sustainability is a core focus for Pop!, including offsetting carbon emissions, eliminating single-use plastics, participating in community service, supporting local organizations, and continually introducing eco-friendly products into our line.
- Our product line is constantly expanding! We launch multiple new products each month, with 40 new releases coming in 2024, all centered around top retail trends.