Closing the Gap Between Revenue Teams

Organizational alignment has long been a challenge for businesses – COVID-19 highlighted how far many companies have to go, and how critical an orchestrated approach is to their success. Coordination among revenue teams is about more than messaging consistency; it’s essential to delivering cohesive buyer experiences, repeatedly and at scale, across all customer-facing channels, be they digital or human. This keynote from Showpad Co-Founder & President Louis Jonckheere will illustrate how sales enablement can bring all revenue teams together under one roof, ensuring they speak the same language and are pursuing the same goals. Both marketing and sales leaders will leave the session with a better understanding of how to eliminate internal friction, increase collaboration and achieve their objectives in a way that exceeds consumer expectations.