Customer Panel: Scaling Sales Enablement for the Enterprise

Tamara's expertise stems from more than 20 years of international experience in sales and consulting roles across multiple industries. She has evolved sales enablement from a program to a strategic and global function on a VP level.

Joerg is the Chief Digital Officer of LANXESS, leading the company’s digital transformation initiative and all related activities, reporting to the CEO. His focus areas include the digitalization of production and the introduction of new tools and systems throughout all value chains. Also, promoting the value of data as an institutional asset for the entire company, and the use of advanced analytics such as artificial intelligence to increase the speed of development and sustainability.

Building on a 20 years' experience in both marketing and sales roles at Goodyear in various European countries, Edwin Kuiper was the ideal person to lead Goodyear's New Sales Enablement EMEA department. Passionate about the development of salespeople, Edwin will share his experience on how to set up a sales enablement initiative in a large corporation. He'll also provide guidance on how to manage the different hurdles you could encounter on your way to success.

Chris is a part of the Global Strategic Marketing team at Ethicon, a part of the Johnson & Johnson Medical Devices family of companies. He and his team are focused on delivering world-class brand and digital experiences across all customer touchpoints to manage and support a $8 billion dollar global power brand with products inside almost every operating room in the world.

With a specific focus on sales enablement, Chris and his team leverage Showpad to bring best-in-class sales enablement to allows field sales representatives to focus on what matters most – to adopt and deliver a flexible and agile sales approach to bring the right content, at the right time, for every customer situation, 24/7, 365 days a year.