5th Annual Membership & Marketing Virtual # 2

Discover the Transformative Leadership of Mecca Shriners: From Tradition to Family-Centric Innovation

Illustrious Sir Anthony Ruffini, Esq., Potentate, Mecca Shriners
Mrs. Diana Ruffini, First Lady, Mecca Shriners

About: Discover the Transformative Leadership of Mecca Shriners: From Tradition to Family-Centric Innovation

Experience the inspiring journey of how relentless visionary leadership transformed Mecca Shriners in NYC from an exclusive social club into a thriving, family-first organization. This session dives into the bold strategies used to overcome resistance, re-engage members, and implement groundbreaking initiatives that revitalized both the Shriners’ mission and their presence in the heart of New York City.

Led by Potentate Anthony P. Ruffini, Esq., and First Lady Diana Ruffini, Mecca Shriners embraced change and reshaped its identity—shifting from a traditional "old boys' club" to a dynamic, inclusive community. Join us as we explore the challenges faced along the way, the methods used to bridge generational gaps, and the successful rollout of family-focused programs that brought new life to the organization.

Learners will leave this session with powerful insights into effective leadership, the art of navigating change, and the critical role inclusivity plays in driving organizational growth. Don’t miss this opportunity to learn from the transformation of one of the most historic Shrine organizations in the world!

Following this session, learners will be able to:
· Discover the key challenges and roadblocks faced when leading organizational change.
· Master proven strategies to engage even the most resistant stakeholders.
· Learn how to design and implement family-focused programs that drive inclusivity and growth.
· Explore the critical role of transparent, effective communication in leadership success.

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Through the Eyes of a New Member
Mel Bower, Chief Marketing and Communications Officer, Shriners International and Shriners Children's

"Through the Eyes of a New Member" offers an insightful exploration of the experiences of new members of Shriners International, based on survey data collected from members who have joined the fraternity within the last 18 months. The data highlights various stages of a new member’s journey, from deciding to become a Mason through their early days as a Shriner. By examining their perspectives, we can deepen our understanding of why men decide to become Masons and Shriners. We can also identify organizational strengths, challenges and areas for improvement by fostering engagement and inclusivity.

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Certificate Opportunities

Complete all four virtual sessions (live or on-demand) to earn the Noble Academy Apprentice Certificate. To earn the prestigious Noble Academy Master Class Certificate, you must attend the in-person conference in Orlando, FL, on April 10-12, 2025, and complete all four virtual sessions. This comprehensive program recognizes your dedication and commitment to achieving excellence in your field.

The virtual event series will take place from 1-3 p.m. Eastern Standard Time. Live events will be recorded and made available on the Shriners International Education Foundation (SIEF) On Demand Virtual Event Series website for convenient access.

Learners seeking to obtain the Apprentice and/or Master Class Certificate must complete all four virtual sessions live or on-demand by Friday, June 13, 2025.

Please note virtual sessions are best viewed using the latest version of Chrome or Edge.