Membership and Marketing Virtual Event #2

MEMBERSHIP COMPONENT

All Aboard! First-Timers' Guide to Producing an Events Portfolio

This is the second session of a four part virtual event series.

Events not only offer fun and fellowship for a member-based organization, but they also serve as the cornerstone to shaping the member experience and determining its value. This seminar equips you with fundamental principles, processes, and tools to deliver a memorable and relevant event experience that will keep members coming back and attracting prospective members to join.

Topic Area: Meetings & Events

Learning Outcomes:

1. Articulate the importance of events to achieving an organization’s mission and how it relates to retaining members and recruiting new members.

2. Deploy processes to match/create value propositions with varied member needs in a changing environment.

3. Identify specific areas of growth to enhance and expand your events portfolio.

Knowledge Level:
Foundational - Seminar provides introductory information, awareness and/or understanding of the topic and its relation to advancing the Temple's goals.

Recognition:
Apprentice level certificate upon completion of the four virtual events.

Instructional Flow:
Interactive demonstrations of the adverse effect of multitasking and a workbook-based approach to have attendees actively think and record their responses to specific questions.

MARKETING COMPONENT

Shout It Out Loud! External Communications

Topic Area: Social Media/Digital Strategy

A working and successful external communications plan can pave the way to success for your temple and advance the cause of Shriners International in your region. This seminar will give you 10 great steps you can put in place to develop an efficient, fun and working plan to tell the story of your temple and the benefits of the fraternity in your community.

Knowledge Level:
Strategic - Seminar focuses on creativity and innovation of advanced areas that prepare attendees to design and implement a growth mindset at a local level.

Recognition:
Apprentice level certificate upon completion of the four virtual events.

Instructional Flow:
Instructional with interactive components.