Webinar: Presentation: The How2Recycle label to the rescue: how brands can fully leverage the label by Sustainable Packaging Coalition

About This Webinar

The global expansion of Extended Producer Responsibility and its role in sustainable waste management and policy has put into light the need for harmonization while addressing local, regional and national initiatives and different recovery setups, challenges and strategies. In this session, we will hear from experts from Europe, Canada and US that will share their perspective on the different programs in their regions and what has worked to bring them together in a harmonized way.

Presenters

Kelly Cramer

Director of Program Management and Lead of How2Recycle, GreenBlue

Kelly Cramer leads the How2Recycle program within Sustainable Packaging Coalition and is Director, Program Management at GreenBlue. How2Recycle is the next generation recycling label for packaging that helps people recycle more, and recycle better. Under her leadership, the How2Recycle program has grown more than 40% each year, and has strategically scaled its operations to successfully influence brands to change their packaging design to be more recyclable. In 2017 she co-created the new Essentials of Sustainable Packaging training course and facilitated its digital launch in 2018, and most recently shaped and managed the development of Sustainable Packaging Coalition's Design for Recycled Content Guide to help brands meet their circularity goals. Kelly has spoken at many events, conferences and universities such as GreenBiz, UC Berkeley Haas School of Business, and the Walmart Packaging Sustainability Summit about topics ranging from trends in ecommerce packaging to behavior change to why were all asking the wrong questions about circular economy. Kelly loves the challenge and fun in managing change in an accelerating, complex world, and she is driven to empower people with the right insights so they can make real impact.

Kelly holds a J.D. in Environmental Law from Lewis & Clark Law School in Portland, Oregon and an undergraduate degree in psychology and Spanish from the University of Tennessee.

Suzanne Shelton

President & CEO, The Shelton Group

Suzanne Shelton is president and CEO of Shelton Group, the nations leading marketing communications agency focused exclusively on energy and the environment. Her vision is that every home and building in America is energy responsible and sustainability is ordinary and she leads Shelton Group in creating a market advantage for the organizations that are creating that sustainable, responsible future. Sheltons clients include Consumers Energy, Ecolab, Environmental Defense Fund, Fannie Mae, Kohler, CertainTeed Insulation, ExxonMobil Chemical and the Vinyl Institute. With 30 years of experience under her belt, shes a pro at helping her clients build brand affinity, market products and start movements. She speaks regularly at conferences, guest writes for the likes of Fast Company, Green Builder and GreenBiz, and has been quoted in Forbes, the Los Angeles Times, The Washington Post and other top media outlets.