Sportico, in partnership with Sports Innovation Lab, presents a bi-weekly series of conversations focused on thought leadership, innovation and action - where no topics are off the table and all questions are in bounds.

Co-hosted by Sportico Editor-In-Chief, Scott Soshnick and Sports Innovation Lab’s President and Co-Founder, Josh Walker, the Ask ____ Anything series unites the sports business community through conversations with the impact players and visionaries that lead the industry, while charting the course for the future of leagues, teams and related businesses.
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    Davyeon Ross
    Co-founder/President & COO, ShotTracker.com
    An innovative technology leader and widely recognized entrepreneur, Davyeon Ross has almost 20 years of experience in the technology sector. Ross is Co-founder / President of DDSports Inc. of which ShotTracker is the first product. ShotTracker is a sensor-based technology providing comprehensive real-time stats & analytics to players, coaches and fans in practice and live games. ShotTracker consist of a player sensor, a sensor integrated into the ball (Spalding, Wilson, Nike, UA, Adidas, Baden and Molten) and court sensors placed in the arena. These sensors work together to provide XYZ of player and ball in real time. ShotTracker investors include Earvin “Magic Johnson, David Stern and several other notable VCs.

    In Oct. 2011, Digital Sports Ventures, founded by Ross, was acquired by Digital Broadcasting Group, a top 5 Video Ad Network headquartered in New York, NY, with offices in Los Angeles, Calif., Chicago, Ill., and now Overland Park, Kan. As part of the acquisition, DBG named Ross, Executive Vice President, Publisher Solutions. Ross’ responsibilities included overseeing product development around the company’s Content Library Platform (CLiP), content acquisition and the syndication and distribution of DBG’s six content verticals within CLiP.

    As CEO of Digital Sports Ventures, Ross negotiated the rights to Division I college sports video across seven major conferences, and set the strategy for the company’s portfolio of content and interactive technologies. His vision of uniting college sports and digital media into affordable, turnkey solutions opened new doors for publishers, advertisers and agencies seeking to engage sports fans in a targeted manner.
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    Josh Walker
    Co-Founder and President of Sports Innovation Lab
    Josh Walker is Co-Founder and President of Sports Innovation Lab where he oversees the company's innovative and proprietary market intelligence platform. Through market analysis and unbiased research, he empowers brands to develop and implement game-changing, breakthrough experiences in a new age of sports and entertainment fandom. His work at Sports Innovation Lab represents the convergence of his career as a researcher, advisor, entrepreneur, and sports journalist.

    A former Vice President of Research at Forrester, Josh was responsible for launching the company’s Forrester Wave evaluation framework, designed to accelerate innovation by connecting technology buyers with the best vendors.

    After Forrester, Josh spent time as Entrepreneur-in-Residence at General Catalyst advising fast-growing companies including Brightcove, Kayak, and Demandware. He soon became a serial entrepreneur himself, using his passion for technology and data to launch and grow several venture-backed companies such as CityVoter, Comlinkdata, and Stattleship.

    Josh is a graduate of Middlebury College and resides in Cambridge, Mass., with his wife and two sons.
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    Jacob Feldman
    Sports Business Reporter, Sportico
    Jacob Feldman is a sports business reporter with a focus on technology, media and fan experience. He was previously a staff writer at Sports Illustrated, where he wrote multiple cover stories while reporting on the NFL and the media industry. His work has also appeared in The Washington Post, The Boston Globe, and Popular Science. Jacob is a graduate of Harvard University and a co-founder of The Sunday Long Read. He currently lives in Boston.