How to Adjust Your Marketing in Times of Crisis

ABOUT THIS WEBINAR
The COVID-19 crisis has changed the way marketers engage with customers, particularly in the financial services industry. Gain insights into how financial services marketers are changing their strategies to meet changing consumer expectations.

Source strategies on how to:
● Engage with customers empathetically during a time of crisis
● Promote digital services to meet changing consumer needs
● Develop and promote financial products that meet customer needs

Create a financial services marketing plan to meet your customers’ needs in a time of crisis.
  • Education & learning
  • Science & tech
AGENDA
  • 1:00 PM Opening Presentation How to Adjust Your Marketing in Times of Crisis
  • 1:40 PM Panel Discussion Ensure Your Marketing is Ready for a Time of Crisis (Jennifer Borchardt, Vice President of Omnichannel Experience & Strategy at U.S. Bank; Tim Rickards, Marketing Director of Acquisition & Engagement at Charles Schwab; and Susan Mandarino, VP of Marketing at Mutual Credit Union)
ADDITIONAL INFO
  • Categories:
    • Education & learning
    • Science & tech
  • Duration: 1 hour 30 minutes
  • Price: Free
  • Language: English
  • Who can attend? Channel subscribers only
  • Dial-in available? (listen only): Not available.
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