The COVID-19 crisis has changed the way marketers engage with customers, particularly in the financial services industry. Gain insights into how financial services marketers are changing their strategies to meet changing consumer expectations.
Source strategies on how to:
● Engage with customers empathetically during a time of crisis
● Promote digital services to meet changing consumer needs
● Develop and promote financial products that meet customer needs
Create a financial services marketing plan to meet your customers’ needs in a time of crisis.
Education & learning
Science & tech
AGENDA
1:00 PM Opening Presentation How to Adjust Your Marketing in Times of Crisis
1:40 PM Panel Discussion Ensure Your Marketing is Ready for a Time of Crisis (Jennifer Borchardt, Vice President of Omnichannel Experience & Strategy at U.S. Bank; Tim Rickards, Marketing Director of Acquisition & Engagement at Charles Schwab; and Susan Mandarino, VP of Marketing at Mutual Credit Union)
ADDITIONAL INFO
Categories:
Education & learning
Science & tech
When:
Wednesday, May 20, 2020 · 10:00 a.m.
Eastern Time (US & Canada)
Marianne Halvorsen joined Aon in 2017 in the risk solutions group in New York and was named senior vice president in 2017. Prior to joining the firm, Marianne worked as a key client advisor and global accounts manager at Lockton Co. in New York...
Jennifer Borchardt has over 20 years’ experience designing Omnichannel experiences for financial services. She the Director of Omnichannel Experience & Strategy for US Bank Wealth Management. She was previously Vice President of UX Strategy at...
The Strategy Institute is proud to announce the launch of the Digital Event Series. This series will provide senior decision-makers with important strategies all across various industries. Explore our live digital events, on-demand videos, and virtual networking opportunities. Subscribe to our channel!
Contact customercare@strategyinstitute.com for more information or visit www.strategyinstitute.com.