To truly connect with people beyond your current sphere of influence, you need to find common ground, something that resonates with their humanity - if you don’t, you’ll lose them. Fortunately you’re a human too, so it’s not hard - you just need to do a little digging. If you want to learn how to create content that connects beyond the four walls of church, then join Tom as he unpacks his storytelling strategy behind his 52Humans.com film series - A passion project that’s connected with 1000s of individuals through spotlighting the great treasure found in people.