Webinar: Create a 90 Day Marketing Game Plan by Success with Digital

Create a 90 Day Marketing Game Plan

About

Get out from under your company and start guiding it in the right direction.

Struggling with scaling your business? This brand new Kickstarter training will get you on the right track to start growing your business. This program is broken down to learn a four new concepts that will create a plan for growth. First we will will go over the Foundations of the program, The Growth Triad, and you will fill out a 90-Day Game Plan. Then, we will walk you through how to document your strategy using a Customer Value Journey. In the next step we will take a look at metrics you should be tracking in order to understand how well you’re marketing is doing and then we’ll fill out a Growth Scorecard for your business. Finally, we’ll map out a growth plan to kick start your business and make it scale!

This workshop is free to attend and is sponsored by the Sault Ste. Marie Innovation Centre and FedNor.

Agenda

90 Day Gameplan: Reflect on that past, present, and future 90 days, and develop a “focus 5” to get your business in line with your goals.
Customer Avatar: Get laser-focused precision on your ideal customer, and what drives them to convert
Customer Value Journey: Build out the sequence your ideal customer takes as they interact with your brand
Growth Scorecard: Identify the key metrics that affect how you’ll get your business to scale
AH Ha Accelerator: Identify your customers “Ah-ha” moment that gets them excited about what you have to offer
Predictable Sales Canvas: Develop a process to convert customers in a predictable and scalable way
Growth Lever Canvas: Define, Rate, and Prioritize different opportunities within your marketing strategy
Big 3 Planning Sheet: Create a specific, measurable action plan to improve 3 key metrics that will help scale your business

Presenters

Monique Morrison

Certified Digital Marketer & Trainer

Monique Morrison is the founder of Jeronamo Digital Solutions and Success with Digital. She's also a Certified Digital Marketer. Prior to launching Jeronamo, Monique was a Digital Media Specialist for Rogers Media as well as a Brand Manager for Starwood Hotels. She's been helping businesses launch both digitally and on location since 2006. When she's not brainstorming with clients she's blogging, reading into upcoming digital marketing trends, hiking or hanging outdoors with her family.

Sault Ste. Marie Innovation Centre

(SSMIC)

The Sault Ste. Marie Innovation Centre (SSMIC) is a not-for-profit organization that functions as a catalyst for economic development and diversification in the science and technology sectors in the Sault Ste. Marie and Algoma region. SSMIC leads business development services and many science and technology sector development projects, workshops and events within the community.