Accelerating Attention With Auto Intenders: Car Buyer Listening Trends

Whether they’re in the car, on their phones, or at their computers, SXM Media’s audience is tuned in to audio through every stage of the car-buying process. From modern retailing behavior to EV sentiment (hint: it’s outpacing the market), we’ve got the data to inform your marketing strategy. Sit down with our Automotive Head of Industry, Juliette Ferrara, and SXM Media Consumer Insights lead, Jordan Evangelista, to pop the hood on the latest wave of our proprietary auto intender study.