PRACTICE: Crossing the Sonic Color Line: Strategies for Sonic Diversity

As multicultural consumers continue their upward trajectory in retail spending, amplifying diverse voices in advertising has shifted from being increasingly important to essential.

Join SXM Media in a conversation about how to tune your brand messaging to the ever-evolving ears of consumers, hosted by Lauren Chesley, Head of Industry for Retail.

Hear from audio expert and Sonic Strategy Director, Steve Keller as we discuss the importance of inclusive casting & representing the true sound of America and provide recommendations for retailers utilizing sound to capture attention and sales.

Key Takeaways:
• Inclusive voice casting in audio advertising strengthens a brand’s connection to all audiences.
• The ability to stand for sonic diversity and create culturally conscious strategies is imperative to a retailer’s success.