The Psychology of Food: A Deeper, Actionable Understanding of the Modern Consumer

Food and beverage companies have historically used demographic analysis to understand consumer and shopper behavior. The traditional demographic framework involves segmenting a population into buckets based on age (e.g., Baby Boomers, Gen X, Millennial, Gen Z, Gen Alpha, etc.). Such models may have worked in the past when demographic cohorts were more uniform in nature, but in an increasingly integrated and digital world, a more effective paradigm is needed.

In this Food Institute-exclusive webinar, we invited Hunter Thurman of Alpha-Diver and Nik Modi of RBC Capital Markets to share their insights based on fresh data they'll share on the consumer of tomorrow. This webinar will help answer the following questions:

• What consumer psychological profiles does neuroscience reveal when it comes to food decision-making?
• What characteristics / attributes define them, and how can CPG companies and food retailers apply this framework to better serve consumers?
• How will consumers react as prices continue to climb?
• What role does the on-line “experience” play in the “new normal”?

These are just some of the topics that were addressed in this webinar.

****************************************

Sponsored By:

City National Bank an RBC Company

City National's Food & Beverage group combines financial expertise with an insider's understanding of opportunities, challenges and trends. We get in the fields, the manufacturing plants and the warehouses to discover what our clients face, day in and day out. Because we're more than transactions — we get out from behind the desk and into our clients' world. From processing and manufacturing to production and distribution, we'll provide you with the solutions and advice you need to achieve your strategic financial objectives. For more information, visit www.cnb.com/foodandbeverage.