More than ever, consumers are prioritizing health and finding ways to make positive changes to their lifestyle. To address wellness needs in this health-focused consumer landscape, food processors turn to functional ingredients like probiotics to provide documented health benefits in food and drink.
In an exclusive Food Institute webinar, bioscience company Chr. Hansen teams up with consumer analytics tech agency Social Standards to uncover unique insights into the probiotic consumer. By attending this event, you’ll discover:
• The importance of understanding what a probiotic is
• Consumers’ perception of probiotics and their benefits
• Motivations consumers have for taking probiotics
• What consumers are saying about probiotics on social media
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Sponsored By:
Chr. Hansen is a global bioscience company that develops natural solutions for the food, nutritional, pharmaceutical and agricultural industries. In our effort to grow a better world, we develop and produce cultures, enzymes and probiotics for a rich variety of foods, beverages, dietary supplements and animal feed. Learn more at https://www.chr-hansen.com/en/.